British Sports Car Restoration Services Provider and Parts Distributor
Background: Retained by the owner of this small regional sole-proprietor size company to assist with creating visibility to new customers and growing revenue after expensive facility expansion. The company had been in business for many years producing excellent work, but struggled with attracting new customers. “Word of mouth” advertising is the primary driver of new customers in this industry, but after that, being visible / "findable" is next and the internet is an inexpensive place to develop visibility. See the book The World is Flat by Tom Friedman. The client was also advised to add as many mechanics as the market and shop space would allow as labor margin is a significant business driver.
Scope: Worked independently and with owner: